FLATWORLD GROUP LLC

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Utilizing Amazon Tools to Optimize Sponsored Ads Performance

I would never discourage a seller from utilizing software or an expert service from managing their Amazon sponsored ad campaigns; however, sellers who prefer to DIY campaign management may benefit from tools, reports, and search engines already provided by Amazon.  Here are a few tips of the trade for optimizing performance:

Utilize Amazon’s AUTO campaigns. AUTO campaigns allow you to select a budget and max bid, while Amazon does the work in placing bids on relevant keywords.  The Search Terms report will show you the keywords selected by Amazon as well as their performance, so it’s a great tool for…

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Tweak your Product Titles to Prevent Listing Suppression

Tweak your Product Titles to Prevent Listing Suppression
While we all aim to set up titles which not only accurately describe our product, but also incorporate valuable keywords and search terms, if they do not also coincide with Amazon’s strict guidelines, your listing may not be displayed in a potential buyer’s search results.

Amazon guidelines are simple enough but are not often referenced when we add or attach to a product in the Amazon catalog. Even Amazon warns that failure to comply ‘may cause a product to be suppressed from Amazon search results.’

The obvious obstacle a seller will face from noncompliance is…

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Seller Fulfilled Prime (SFP) – Pros and Cons- Is it Right for You?

Overview

Many sellers have come to us with concerns about the Amazon FBA (Fulfillment By Amazon) process and fees, holding large quantities of sellable inventory at Amazon, and losing out on the Buy Box. As we know Amazon shows preference to sellers who use FBA, because it can guarantee 2-day shipping to all 100 million Prime members in the US marketplace. According to CIRP, Prime members in the U.S. spend 2.33 times non-Prime members. By becoming a Seller Fulfilled Prime member, you will be able to sell your inventory across multiple channels from the same warehouse, without paying FBA fees. You…

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UNDERSTANDING AMAZON’S A9 SEARCH ENGINE AND HOW IT IMPACTS YOUR SALES – Part 2

In our first blog, we discussed the impact of search ranking on Amazon, paid and organic search. In this blog, we will discuss four factors that directly influence the natural search ranking for selected search terms that are relevant to your product. In the third blog we will discuss factors that influence sales velocity and in the last blog in this series, we will discuss specific implementation strategies to improve the sales velocity, your organic search ranking and your Best Seller Rating (BSR).

We will now review direct factors Amazon A9 Search engine uses to present product to the consumer searching…

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Understanding Amazon’s A9 search engine and how it impacts your sales – Part 1

Part one of Four Part Blog Series

This is a four-part Blog series. In our first blog, we will discuss the importance of search ranking and paid and organic search. In the second blog, we will discuss four factors that directly influence the search ranking. In the third blog we will discuss factors that influence sales velocity and in the last blog in this series, we will discuss specific strategies to improve the sales velocity and thus your organic search ranking.

Amazon is the world’s largest search engine for products. Over 50% of product searches are now done directly on Amazon.com and…

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Amazon Brand Registry Program

Amazon Brand Registry Program
Amazon launched the Amazon Brand Registry program to help Brands protect their Intellectual Property from infringers on Amazon. You must have a registered Trademarks copyright and/or design patents to participate in the program. Amazon does not recognize any pending Trademarks at this time.

The Brand registration process typically takes a week to be completed. Once Amazon verifies the brand owners and your brand is registered with Amazon, you can search for and submit trademark violations against sellers who may be violating your brand.

The Brand Registry program accepts the following types of Intellectual Property violations:

Trademark – Any unauthorized…

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