What is Amazon’s Transparency program – Proactive counterfeit protection?
Chinese counterfeits are prevalent on Amazon.com. Amazon’s Marketplace business model where multiple sellers can sell same product and compete on price creates an opportunity for counterfeit sellers to list their products on the same listing as the genuine product. Even though Amazon has launched the Brand Registry program, it is only partially effective. This program prevents counterfeit products from attaching to your listing.
The Amazon Transparency program is designed for Brand Manufacturers who want to reduce the damage done to their business by counterfeiters on Amazon. The Amazon Transparency is a brand-new program…Continue reading