resellers Tag

Amazon: The Tail that Wags the Dog


Let’s face it.  If you’re not selling your product on Amazon, someone else is.  If you have an approved trademark, you can register your brand in the Amazon Brand Registry and submit trademark violations to have unauthorized sellers who can’t provide proof of purchase removed.  There will always be sellers who purchase your product at retail and re-sell it on Amazon.  Because of the First Sale Doctrine, any seller with proof of purchase, can re-sell products on Amazon.  These small-time sellers are unlikely to have a major impact on your business.

However, if you’re a brand owner or manufacturer and you’re…

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