vendor central Tag

Amazon Seller Central vs Amazon Vendor Central

Clients often approach us regarding the differences between selling products through Amazon Seller Central (third-party seller) and Amazon Vendor Central (Amazon Retail vendor).  In a nut-shell, when you sell through Seller Central, you are selling products ON Amazon; when you utilize Vendor Central, you are selling products TO Amazon.

Here’s a quick summary of how each platform works:

Each platform has its pros and cons, and there are multiple factors to consider before choosing one.  In fact, some businesses utilize both, selecting one or the other depending on where their products are in their life cycle.

Typically selling on Amazon using Seller Central…

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