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Seller Fulfilled Prime (SFP) – Pros and Cons- Is it Right for You?


Many sellers have come to us with concerns about the Amazon FBA (Fulfillment By Amazon) process and fees, holding large quantities of sellable inventory at Amazon, and losing out on the Buy Box. As we know Amazon shows preference to sellers who use FBA, because it can guarantee 2-day shipping to all 100 million Prime members in the US marketplace. According to CIRP, Prime members in the U.S. spend 2.33 times non-Prime members. By becoming a Seller Fulfilled Prime member, you will be able to sell your inventory across multiple channels from the same warehouse, without paying FBA fees. You…

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The “3 C’s” Rule for Creating Winning Amazon Listings

Keep Your Content Clear, Concise & Catchy: The “3 C’s” Rule for Creating Winning Amazon Listings

by Shelly Meier, VP of Account Management


According to a 2015 Microsoft study, the average consumer’s attention span has dropped to just eight seconds.  This mean, as an Amazon seller, you have a very short window to prove to prospective customers that your product is worthy of their continued attention.  A good rule of thumb for crafting winning Amazon listing content is to follow what I refer to as the rule of the “3 C’s”:

Amazon listings require a Headline or product title, key descriptors or bullets…

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