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Product Ads on Amazon

25 September
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Utilizing Amazon Tools to Optimize Sponsored Ads Performance

Posted by Flatworld Group
in Amazon A9, Amazon Advertising, Amazon Listing optimization, Amazon Marketing, Amazon Sponsored Ads, Growing sales on Amazon, Increase revenue on Amazon, Product Ads on Amazon, Sales growth on Amazon, Uncategorized

I would never discourage a seller from utilizing software or an expert service from managing their Amazon sponsored ad campaigns; however, sellers who prefer to DIY campaign management may benefit from tools, reports, and search engines already provided by Amazon.  Here are a few tips of the trade for optimizing performance:

Utilize Amazon’s AUTO campaigns. AUTO campaigns allow you to select a budget and max bid, while Amazon does the work in placing bids on relevant keywords.  The Search Terms report will show you the keywords selected by Amazon as well as their performance, so it’s a great tool for…

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12 January
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UNDERSTANDING AMAZON’S A9 SEARCH ENGINE AND HOW IT IMPACTS YOUR SALES – Part 2

Posted by Flatworld Group
in Amazon A9, Amazon Advertising, Amazon Listing optimization, Amazon Marketing, Amazon Search Engine, Amazon Sponsored Ads, Growing sales on Amazon, Increase revenue on Amazon, Product Ads on Amazon, Sales growth on Amazon, Uncategorized

In our first blog, we discussed the impact of search ranking on Amazon, paid and organic search. In this blog, we will discuss four factors that directly influence the natural search ranking for selected search terms that are relevant to your product. In the third blog we will discuss factors that influence sales velocity and in the last blog in this series, we will discuss specific implementation strategies to improve the sales velocity, your organic search ranking and your Best Seller Rating (BSR).

We will now review direct factors Amazon A9 Search engine uses to present product to the consumer searching…

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30 December
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Understanding Amazon’s A9 search engine and how it impacts your sales – Part 1

Posted by Flatworld Group
in Amazon A9, Amazon Advertising, Amazon Listing optimization, Amazon Search Engine, Amazon Sponsored Ads, Growing sales on Amazon, Increase revenue on Amazon, Product Ads on Amazon, Sales growth on Amazon, Uncategorized

Part one of Four Part Blog Series

This is a four-part Blog series. In our first blog, we will discuss the importance of search ranking and paid and organic search. In the second blog, we will discuss four factors that directly influence the search ranking. In the third blog we will discuss factors that influence sales velocity and in the last blog in this series, we will discuss specific strategies to improve the sales velocity and thus your organic search ranking.

Amazon is the world’s largest search engine for products. Over 50% of product searches are now done directly on Amazon.com and…

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03 December
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Enhancing your brand on Amazon.com – Enhanced Brand Content (EBC)

Posted by Flatworld Group
in Amazon Brand Protection, Amazon Enhanced brand content, Amazon Headline ads, Amazon Listing optimization, Amazon Marketing, Amazon Storefront, Brand Protection, Growing sales on Amazon, Increase revenue on Amazon, Product Ads on Amazon, Sales growth on Amazon

Enhancing Your Brand On Amazon.com – Enhanced Brand Content (EBC)
Maya Mulgaonkar, Account Manager Flatworld Group
In this blog, we will discuss Enhanced Brand Content, one of Amazon’s three new marketing features available to companies a part of Amazon’s Brand Registry program. Before we begin, please note that in order to participate in the Brand Registry program, sellers must have a registered trademark for their products and brand. Trademarks must be registered (not pending) with USPTO office.

Please refer to our Brand Registry services for additional information.

Enhanced Brand Content (EBC)

What is EBC?

Enhanced Brand Content is a premium feature that allows sellers to enrich…

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22 October
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Utilizing Amazon Tools to Optimize Amazon Sponsored Ads Performance

Posted by Flatworld Group
in Amazon Headline ads, Amazon Marketing, Growing sales on Amazon, Increase revenue on Amazon, Product Ads on Amazon, Sales growth on Amazon

Amazon sponsored ad campaigns help increase sales as well as brand and product visibility.  They go hand-in-hand with Search Engine Optimized (SEO) listing copy to enhance your product’s overall Amazon performance.

Sellers who are new to Search Engine Marketing (SEM), may not know where to start.  While there are third party tools and vendors out there who can help you manage your marketing, if you are DIYing it, there are several tools and reports provided by Amazon that you will want to take advantage of.
Utilize Amazon’s AUTO campaigns.
AUTO campaigns allow you to select a budget and max bid, while Amazon…

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