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Chinese counterfeits Tag

Amazon Transparency Program

What is Amazon’s Transparency program – Proactive counterfeit protection?

Chinese counterfeits are prevalent on Amazon.com. Amazon’s Marketplace business model where multiple sellers can sell same product and compete on price creates an opportunity for counterfeit sellers to list their products on the same listing as the genuine product. Even though Amazon has launched the Brand Registry program, it is only partially effective. This program prevents counterfeit products from attaching to your listing.

The Amazon Transparency program is designed for Brand Manufacturers who want to reduce the damage done to their business by counterfeiters on Amazon. The Amazon Transparency is a brand-new program…

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Amazon Brand Registry Program

Amazon Brand Registry Program
Amazon launched the Amazon Brand Registry program to help Brands protect their Intellectual Property from infringers on Amazon. You must have a registered Trademarks copyright and/or design patents to participate in the program. Amazon does not recognize any pending Trademarks at this time.

The Brand registration process typically takes a week to be completed. Once Amazon verifies the brand owners and your brand is registered with Amazon, you can search for and submit trademark violations against sellers who may be violating your brand.

The Brand Registry program accepts the following types of Intellectual Property violations:

Trademark – Any unauthorized…

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