FLATWORLD GROUP LLC

Fulfillment Tag

Utilizing Amazon Tools to Optimize Sponsored Ads Performance

I would never discourage a seller from utilizing software or an expert service from managing their Amazon sponsored ad campaigns; however, sellers who prefer to DIY campaign management may benefit from tools, reports, and search engines already provided by Amazon.  Here are a few tips of the trade for optimizing performance:

Utilize Amazon’s AUTO campaigns. AUTO campaigns allow you to select a budget and max bid, while Amazon does the work in placing bids on relevant keywords.  The Search Terms report will show you the keywords selected by Amazon as well as their performance, so it’s a great tool for…

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Tweak your Product Titles to Prevent Listing Suppression

Tweak your Product Titles to Prevent Listing Suppression
While we all aim to set up titles which not only accurately describe our product, but also incorporate valuable keywords and search terms, if they do not also coincide with Amazon’s strict guidelines, your listing may not be displayed in a potential buyer’s search results.

Amazon guidelines are simple enough but are not often referenced when we add or attach to a product in the Amazon catalog. Even Amazon warns that failure to comply ‘may cause a product to be suppressed from Amazon search results.’

The obvious obstacle a seller will face from noncompliance is…

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