Amazon sponsored ad campaigns help increase sales as well as brand and product visibility. They go hand-in-hand with Search Engine Optimized (SEO) listing copy to enhance your product’s overall Amazon performance.
Sellers who are new to Search Engine Marketing (SEM), may not know where to start. While there are third party tools and vendors out there who can help you manage your marketing, if you are DIYing it, there are several tools and reports provided by Amazon that you will want to take advantage of.
Utilize Amazon’s AUTO campaigns.
AUTO campaigns allow you to select a budget and max bid, while Amazon…