Amazon Project Zero

Recently Amazon launched a new program called Project Zero. This program is developed to help brand protect their business on Amazon from counterfeits. The name refers to Amazon ‘s goal of reducing the counterfeits to Zero.

The program is by invitation only at this time and available only to US sellers/brands. We expect this program to but will evolve over time and will be made available to a larger number of brands.

The program has three components

Amazon’s Automated Protections – Amazon scans listings using machine learning technology and identifies listings from unauthorized sellers. Amazon claims that they remove infringing listings although…

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