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Counterfeits on Amazon

Amazon Project Zero

Recently Amazon launched a new program called Project Zero. This program is developed to help brand protect their business on Amazon from counterfeits. The name refers to Amazon ‘s goal of reducing the counterfeits to Zero.

The program is by invitation only at this time and available only to US sellers/brands. We expect this program to but will evolve over time and will be made available to a larger number of brands.

The program has three components

Amazon’s Automated Protections – Amazon scans listings using machine learning technology and identifies listings from unauthorized sellers. Amazon claims that they remove infringing listings although…

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How Counterfeits on Amazon Impact Your Business and Your Brand

Amazon today:

Amazon sales in 2017 from Amazon marketplaces worldwide – $310 Billion
In 2018 Amazon will own 50% of all eCommerce and 5% of all retail
50% of units sold on Amazon come from third-party sellers
25% of the third-party sellers on Amazon are “global sellers”, mostly from China

Not all sellers are selling counterfeit products but there is a substantial number of counterfeits sold on Amazon. These sellers monitor new hot products and sell counterfeit versions of your product at low price, stealing the buy box and killing your sales.  In addition to losing sales, low quality counterfeits result…

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12 Reasons Why Your Amazon Sales are Down and What You Can Do About It

If you’ve noticed decreasing Amazon sales, follow this check-list to identify the issues and regain sales:

Are your Amazon listings active?

If you see the “dog” image below when attempting to find your listing, that means it’s inactive.  There are multiple reasons why Amazon will deactivate a listing, including anything from too many complaints about a product to inventory being stranded. Be sure to monitor your listings on a regular basis. It may be helpful to specifically look at listings where sales drop significantly or go to zero.

Do you have unauthorized sellers on your listings?

If you are a brand owner…

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Amazon Transparency Program

What is Amazon’s Transparency program – Proactive counterfeit protection?

Chinese counterfeits are prevalent on Amazon.com. Amazon’s Marketplace business model where multiple sellers can sell same product and compete on price creates an opportunity for counterfeit sellers to list their products on the same listing as the genuine product. Even though Amazon has launched the Brand Registry program, it is only partially effective. This program prevents counterfeit products from attaching to your listing.

The Amazon Transparency program is designed for Brand Manufacturers who want to reduce the damage done to their business by counterfeiters on Amazon. The Amazon Transparency is a brand-new program…

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Amazon Brand Registry Program

Amazon Brand Registry Program
Amazon launched the Amazon Brand Registry program to help Brands protect their Intellectual Property from infringers on Amazon. You must have a registered Trademarks copyright and/or design patents to participate in the program. Amazon does not recognize any pending Trademarks at this time.

The Brand registration process typically takes a week to be completed. Once Amazon verifies the brand owners and your brand is registered with Amazon, you can search for and submit trademark violations against sellers who may be violating your brand.

The Brand Registry program accepts the following types of Intellectual Property violations:

Trademark – Any unauthorized…

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