Amazon: The Tail that Wags the Dog

in Amazon Marketing, Distribution strategy, Growing sales on Amazon, Increase revenue on Amazon, Sales growth on Amazon

Let’s face it. If you’re not selling your product on Amazon, someone else is. If you have an approved trademark, you can register your brand in the Amazon Brand Registry and submit trademark violations to have unauthorized sellers who can’t provide proof of purchase removed. There will always be sellers who purchase your product at retail and re-sell it on Amazon. Because of the First Sale Doctrine, any seller with proof of purchase, can re-sell products on Amazon. These small-time sellers are unlikely to have a major impact on your business.

However, if you’re a brand owner or manufacturer and you’re…

02 January

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Amazon Seller Central vs Amazon Vendor Central

Posted by Flatworld Group

in Amazon Advertising, Amazon Listing optimization, Amazon Marketing, Increase revenue on Amazon

Clients often approach us regarding the differences between selling products through Amazon Seller Central (third-party seller) and Amazon Vendor Central (Amazon Retail vendor). In a nut-shell, when you sell through Seller Central, you are selling products ON Amazon; when you utilize Vendor Central, you are selling products TO Amazon.

Here’s a quick summary of how each platform works:

Each platform has its pros and cons, and there are multiple factors to consider before choosing one. In fact, some businesses utilize both, selecting one or the other depending on where their products are in their life cycle.

Typically selling on Amazon using Seller Central…

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