FLATWORLD GROUP LLC

Amazon Search Engine

Tweak your Product Titles to Prevent Listing Suppression

Tweak your Product Titles to Prevent Listing Suppression
While we all aim to set up titles which not only accurately describe our product, but also incorporate valuable keywords and search terms, if they do not also coincide with Amazon’s strict guidelines, your listing may not be displayed in a potential buyer’s search results.

Amazon guidelines are simple enough but are not often referenced when we add or attach to a product in the Amazon catalog. Even Amazon warns that failure to comply ‘may cause a product to be suppressed from Amazon search results.’

The obvious obstacle a seller will face from noncompliance is…

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UNDERSTANDING AMAZON’S A9 SEARCH ENGINE AND HOW IT IMPACTS YOUR SALES – Part 2

In our first blog, we discussed the impact of search ranking on Amazon, paid and organic search. In this blog, we will discuss four factors that directly influence the natural search ranking for selected search terms that are relevant to your product. In the third blog we will discuss factors that influence sales velocity and in the last blog in this series, we will discuss specific implementation strategies to improve the sales velocity, your organic search ranking and your Best Seller Rating (BSR).

We will now review direct factors Amazon A9 Search engine uses to present product to the consumer searching…

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Understanding Amazon’s A9 search engine and how it impacts your sales – Part 1

Part one of Four Part Blog Series

This is a four-part Blog series. In our first blog, we will discuss the importance of search ranking and paid and organic search. In the second blog, we will discuss four factors that directly influence the search ranking. In the third blog we will discuss factors that influence sales velocity and in the last blog in this series, we will discuss specific strategies to improve the sales velocity and thus your organic search ranking.

Amazon is the world’s largest search engine for products. Over 50% of product searches are now done directly on Amazon.com and…

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