FLATWORLD GROUP LLC

Amazon Advertising

UNDERSTANDING AMAZON’S A9 SEARCH ENGINE AND HOW IT IMPACTS YOUR SALES – Part 2

In our first blog, we discussed the impact of search ranking on Amazon, paid and organic search. In this blog, we will discuss four factors that directly influence the natural search ranking for selected search terms that are relevant to your product. In the third blog we will discuss factors that influence sales velocity and in the last blog in this series, we will discuss specific implementation strategies to improve the sales velocity, your organic search ranking and your Best Seller Rating (BSR).

We will now review direct factors Amazon A9 Search engine uses to present product to the consumer searching…

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Understanding Amazon’s A9 search engine and how it impacts your sales – Part 1

Part one of Four Part Blog Series

This is a four-part Blog series. In our first blog, we will discuss the importance of search ranking and paid and organic search. In the second blog, we will discuss four factors that directly influence the search ranking. In the third blog we will discuss factors that influence sales velocity and in the last blog in this series, we will discuss specific strategies to improve the sales velocity and thus your organic search ranking.

Amazon is the world’s largest search engine for products. Over 50% of product searches are now done directly on Amazon.com and…

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Amazon Seller Central vs Amazon Vendor Central

Clients often approach us regarding the differences between selling products through Amazon Seller Central (third-party seller) and Amazon Vendor Central (Amazon Retail vendor).  In a nut-shell, when you sell through Seller Central, you are selling products ON Amazon; when you utilize Vendor Central, you are selling products TO Amazon.

Here’s a quick summary of how each platform works:

Each platform has its pros and cons, and there are multiple factors to consider before choosing one.  In fact, some businesses utilize both, selecting one or the other depending on where their products are in their life cycle.

Typically selling on Amazon using Seller Central…

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