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Author: Flatworld Group

08 October
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How Counterfeits on Amazon Impact Your Business and Your Brand

Posted by Flatworld Group
in Amazon Brand Protection, Amazon Tranparency, Brand Protection, Counterfeits on Amazon

Amazon today:

Amazon sales in 2017 from Amazon marketplaces worldwide – $310 Billion
In 2018 Amazon will own 50% of all eCommerce and 5% of all retail
50% of units sold on Amazon come from third-party sellers
25% of the third-party sellers on Amazon are “global sellers”, mostly from China

Not all sellers are selling counterfeit products but there is a substantial number of counterfeits sold on Amazon. These sellers monitor new hot products and sell counterfeit versions of your product at low price, stealing the buy box and killing your sales.  In addition to losing sales, low quality counterfeits result…

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06 October
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12 Reasons Why Your Amazon Sales are Down and What You Can Do About It

Posted by Flatworld Group
in Amazon Listing optimization, Amazon Sponsored Ads, Amazon Storefront, Amazon Tranparency, Brand Protection, Counterfeits on Amazon, Growing sales on Amazon, Increase revenue on Amazon, Sales growth on Amazon

If you’ve noticed decreasing Amazon sales, follow this check-list to identify the issues and regain sales:

Are your Amazon listings active?

If you see the “dog” image below when attempting to find your listing, that means it’s inactive.  There are multiple reasons why Amazon will deactivate a listing, including anything from too many complaints about a product to inventory being stranded. Be sure to monitor your listings on a regular basis. It may be helpful to specifically look at listings where sales drop significantly or go to zero.

Do you have unauthorized sellers on your listings?

If you are a brand owner…

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28 September
5 Comments
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Amazon Transparency Program

Posted by Flatworld Group
in Amazon Brand Protection, Amazon Enhanced brand content, Amazon Headline ads, Amazon Storefront, Amazon Tranparency, Brand Protection, Counterfeits on Amazon

What is Amazon’s Transparency program – Proactive counterfeit protection?

Chinese counterfeits are prevalent on Amazon.com. Amazon’s Marketplace business model where multiple sellers can sell same product and compete on price creates an opportunity for counterfeit sellers to list their products on the same listing as the genuine product. Even though Amazon has launched the Brand Registry program, it is only partially effective. This program prevents counterfeit products from attaching to your listing.

The Amazon Transparency program is designed for Brand Manufacturers who want to reduce the damage done to their business by counterfeiters on Amazon. The Amazon Transparency is a brand-new program…

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28 June
6 Comments
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Amazon Brand Registry Program

Posted by Flatworld Group
in Amazon Brand Protection, Amazon Enhanced brand content, Amazon Headline ads, Amazon Storefront, Amazon Tranparency, Brand Protection, Counterfeits on Amazon, Uncategorized

Amazon Brand Registry Program
Amazon launched the Amazon Brand Registry program to help Brands protect their Intellectual Property from infringers on Amazon. You must have a registered Trademarks copyright and/or design patents to participate in the program. Amazon does not recognize any pending Trademarks at this time.

The Brand registration process typically takes a week to be completed. Once Amazon verifies the brand owners and your brand is registered with Amazon, you can search for and submit trademark violations against sellers who may be violating your brand.

The Brand Registry program accepts the following types of Intellectual Property violations:

Trademark – Any unauthorized…

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28 May
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The “3 C’s” Rule for Creating Winning Amazon Listings

Posted by Flatworld Group
in Amazon Listing optimization, Amazon Marketing, Growing sales on Amazon, Increase revenue on Amazon, Sales growth on Amazon

Keep Your Content Clear, Concise & Catchy: The “3 C’s” Rule for Creating Winning Amazon Listings

by Shelly Meier, VP of Account Management

Why?

According to a 2015 Microsoft study, the average consumer’s attention span has dropped to just eight seconds.  This mean, as an Amazon seller, you have a very short window to prove to prospective customers that your product is worthy of their continued attention.  A good rule of thumb for crafting winning Amazon listing content is to follow what I refer to as the rule of the “3 C’s”:

Amazon listings require a Headline or product title, key descriptors or bullets…

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02 April
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Amazon: The Tail that Wags the Dog

Posted by Flatworld Group
in Amazon Marketing, Distribution strategy, Growing sales on Amazon, Increase revenue on Amazon, Sales growth on Amazon

 

Let’s face it.  If you’re not selling your product on Amazon, someone else is.  If you have an approved trademark, you can register your brand in the Amazon Brand Registry and submit trademark violations to have unauthorized sellers who can’t provide proof of purchase removed.  There will always be sellers who purchase your product at retail and re-sell it on Amazon.  Because of the First Sale Doctrine, any seller with proof of purchase, can re-sell products on Amazon.  These small-time sellers are unlikely to have a major impact on your business.

However, if you’re a brand owner or manufacturer and you’re…

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02 January
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Amazon Seller Central vs Amazon Vendor Central

Posted by Flatworld Group
in Amazon Advertising, Amazon Listing optimization, Amazon Marketing, Increase revenue on Amazon

Clients often approach us regarding the differences between selling products through Amazon Seller Central (third-party seller) and Amazon Vendor Central (Amazon Retail vendor).  In a nut-shell, when you sell through Seller Central, you are selling products ON Amazon; when you utilize Vendor Central, you are selling products TO Amazon.

Here’s a quick summary of how each platform works:

Each platform has its pros and cons, and there are multiple factors to consider before choosing one.  In fact, some businesses utilize both, selecting one or the other depending on where their products are in their life cycle.

Typically selling on Amazon using Seller Central…

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